{"id":239,"date":"2025-08-18T20:24:13","date_gmt":"2025-08-18T20:24:13","guid":{"rendered":"https:\/\/namucr.net\/?page_id=239"},"modified":"2025-09-12T15:43:45","modified_gmt":"2025-09-12T15:43:45","slug":"media-project","status":"publish","type":"page","link":"https:\/\/namucr.net\/index.php\/media-project\/","title":{"rendered":"Media Project"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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MEDIA PROJECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Estrategia y comunicaci\u00f3n con enfoque humano para transformar organizaciones desde su esencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOTIZAR PROYECTO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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-Plan de comunicaci\u00f3n integral<\/h2>
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-Posicionamiento de marca<\/h2>\n
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Diagn\u00f3stico, l\u00ednea editorial y estructura de canales.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Posicionamiento de marca<\/h2>
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-Posicionamiento de marca<\/h2>\n
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Desarrollo de narrativa y definici\u00f3n de identidad conceptual.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Gesti\u00f3n de marca empleadora<\/h2>
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-Gesti\u00f3n de marca empleadora<\/h2>\n
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Posicionamiento para atraer y retener talento a trav\u00e9s de la comunicaci\u00f3n.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Campa\u00f1a institucional<\/h2>
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-Campa\u00f1a institucional<\/h2>\n
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Creatividad, planificaci\u00f3n y ejecuci\u00f3n de campa\u00f1as 360\u00b0.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Branding y arquitectura de marca<\/h2>
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-Branding y arquitectura de marca<\/h2>\n
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Naming, logo, tono, estructura de submarcas.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Desarrollo de sitios web<\/h2>
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-Desarrollo de sitios web<\/h2>\n
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Sitios institucionales, landing pages o micrositios.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Software a medida<\/h2>
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-Software a medida<\/h2>\n
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Plataformas internas o externas adaptadas al negocio.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Dashboards de comunicaci\u00f3n \/ BI<\/h2>
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-Dashboards de comunicaci\u00f3n \/ BI<\/h2>\n
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Visualizaci\u00f3n de datos clave para toma de decisiones.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Direcci\u00f3n externa de comunicaci\u00f3n<\/h2>
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-Direcci\u00f3n externa de comunicaci\u00f3n<\/h2>\n
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Rol de asesor\u00eda continua como CMO fraccional o direcci\u00f3n externa.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Auditor\u00eda CX \/ experiencia cliente<\/h2>
\n\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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-Auditor\u00eda CX \/ experiencia cliente<\/h2>\n
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Mapeo y evaluaci\u00f3n del viaje completo del cliente.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Mapeo de stakeholders<\/h2>
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-Mapeo de stakeholders<\/h2>\n
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Segmentaci\u00f3n de audiencias y adaptaci\u00f3n de narrativa.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t

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-Storytelling institucional<\/h2>
\n\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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-Storytelling institucional<\/h2>\n
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Desarrollo narrativo para misi\u00f3n, visi\u00f3n, prop\u00f3sito.<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MEDIA PROJECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Estrategia y comunicaci\u00f3n con enfoque humano para transformar organizaciones desde su esencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCOTIZAR PROYECTO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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-Plan de comunicaci\u00f3n integral<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Diagn\u00f3stico, l\u00ednea editorial y estructura de canales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Posicionamiento de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Desarrollo de narrativa y definici\u00f3n de identidad conceptual.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Gesti\u00f3n de marca empleadora<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Posicionamiento para atraer y retener talento a trav\u00e9s de la comunicaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Campa\u00f1a institucional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Creatividad, planificaci\u00f3n y ejecuci\u00f3n de campa\u00f1as 360\u00b0.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Branding y arquitectura de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Naming, logo, tono, estructura de submarcas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Desarrollo de sitios web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sitios institucionales, landing pages o micrositios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Software a medida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Plataformas internas o externas adaptadas al negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Dashboards de comunicaci\u00f3n \/ BI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Visualizaci\u00f3n de datos clave para toma de decisiones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Direcci\u00f3n externa de comunicaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Rol de asesor\u00eda continua como CMO fraccional o direcci\u00f3n externa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Auditor\u00eda CX \/ experiencia cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Mapeo y evaluaci\u00f3n del viaje completo del cliente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Mapeo de stakeholders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Segmentaci\u00f3n de audiencias y adaptaci\u00f3n de narrativa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-Storytelling institucional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Desarrollo narrativo para misi\u00f3n, visi\u00f3n, prop\u00f3sito.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MEDIA PROJECT Estrategia y comunicaci\u00f3n con enfoque humano para transformar organizaciones desde su esencia. COTIZAR PROYECTO -Plan de comunicaci\u00f3n integral […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-239","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/namucr.net\/index.php\/wp-json\/wp\/v2\/pages\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/namucr.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/namucr.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/namucr.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/namucr.net\/index.php\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":41,"href":"https:\/\/namucr.net\/index.php\/wp-json\/wp\/v2\/pages\/239\/revisions"}],"predecessor-version":[{"id":1007,"href":"https:\/\/namucr.net\/index.php\/wp-json\/wp\/v2\/pages\/239\/revisions\/1007"}],"wp:attachment":[{"href":"https:\/\/namucr.net\/index.php\/wp-json\/wp\/v2\/media?parent=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}